Canadian Council of Archives

Promotional Tools & Tips

Tools - all items are free in reasonable quantities and will be shipped prepaid if ordered 14 days before requirement or necessity.

computer strips - a great give away when you have conferences, meeting, or as a handout to visitors of your establishment
letterhead(PDF) - need to make an announcement, the specially designed Archives Canada letterhead can be customized with your establishment's contact information and other distinguishable features
fact sheets - information on Archives Canada, order these or print your own for distribution at special events, conferences, meetings, as a handout to visitors of your establishment, or circulate them in the local schools of your area
Archives Canada - power point presentation - available on CD for presentation at meetings, conferences, or special events
Archives Canada logo - can be used to establish a link on your website to the Archives Canada portal, applied to your marketing materials, presentations, proposals, promotional materials (hats, t-shirts, pencils, etc.), documentation, and other materials to brand Archives Canada together with your corporate identity.

Click here(PDF) to download the Tools Order form, or click on the links above to view and print your own.

TIPS

contact educators for a special presentation during history courses demonstrating Canada's history with actual archival documents pertaining to your area, or special events of significance in Canadian history
days at the archives, sign up forms available so they can register for the event - please specify the maximum number of participants.

seniors day - a great way to collect local history while enumerating the values of archives for future generations, and describing the material held by your institution that tells the story of their childhood - seniors can be great donors and volunteers
genealogist day - invite local and provincial members of genealogical societies
researchers day - open fragile material under controlled surveillance, researchers are the champions of the archival community, often they are from the media or the academic sector
education day - organize tours of the archives for students and teachers

The above are all easy and inexpensive ways to attract attention to your institution. Organize a follow-up to the event by relating your story to the local paper, contacting the radio with an account of the event, comments from key community people is an added bonus, or getting a televised newscast of the event
For more ideas visit the Advocacy section on the Canadian Council of Archives site at Awareness