Canadian Council of Archives

Media Kit
Public awareness is the key that unlocks doors.

Tip - A letter or a phone call to the Media (newspapers, TV, radio, magazines) can initiate coverage or stories; it does not always have to be in response to an article, another letter or a broadcast. Make yourself known to your community and local media.

Be timely - Capitalize on recent news and events, and your own accomplishments
Keep it short and simple - Keep your points clear and stick to one subject.
Think locally - Demonstrate how this issue affects you locally.
Sign your letter. Include your name, address and telephone number. Papers may need to contact you if they are considering printing your letter.
Follow-up - If the newspaper doesn't call you, call the newspaper.
Don't be discouraged if your letter is not printed. Every time you submit a letter, you are educating the editorial board of your paper and paving the way for future letters to be printed. Keep trying!
Seal the deal. If your letter is printed, be sure to send us a copy so we can track our effectiveness.

Contact the Media
Media Glossary
Click here to access the CCA Media Room where you will find fact sheets and other material.