Lesson 6

Where does the private sector support come from in Canada?

In Canada in the year 2000, Statistics Canada reported that $4.94 billion dollars had been contributed to Canadian charitable organizations. The chart below illustrates the breakdown of donations by source.

Canadian Individuals contribute 80% of private sector money

  • 91% of Canadians made a financial or in kind gift to charities & non-profits in 2000
  • 78% gave direct financial support $4.94 B
  • Average annual donation was $259, increase of $20 over previous year

Individual giving

  • 47% of the dollars came from 5% of the donors. Average $1088
  • 35% came from next 20% of donors. $213 - $1087
  • Totals 25% of donors but 82% of $

Who are these people?

  • Nova Scotia 87% contribute
  • Prairie provinces make larger average donations than those living elsewhere
  • Manitoba has highest average annual donation of $383

Who are Canada’s donors?

Age

  • 86% of Canadians 35 - 44 years old contributed financially to a charity making them most likely to give
  • 45 - 54 slightly less % but a higher average gift of $328
  • 45 and older contribute almost $6 of every $10 donated
  • 45% of donors are aged 45 and older

Education

  • 9 in 10 Canadians with a University degree gave & highest annual gift @ $480
  • those with high school degree are less likely to give
  • 48% of donors had a post secondary certificate, diploma or degree

Household income

  • 86% of Canadians with a household income of $100,000 or more made donations
  • those with income of $100,000 + give highest average annual donations.$529...this decreases as income decreases
  • $60,000 + contributed $6 of every $10
  • 41 % donors household income $60,000 +

Are higher income donors more generous?

  • donors with incomes < $40,000 contribute a significantly larger % of their income compared with those whose incomes are $40,000 +
  • donors with incomes of $20,000 contributed the highest % of income @ 1.12%
  • % of income contributed decreases as household income increases