Lesson 15

Understand what kind of things you can do to thank, recognize and steward your donors once they make a charitable gift

Donors want to be thanked and appreciated, and they want us to do it in a timely fashion.

Download Word Doc 13 : Examples of how to say Thank you 7 Ways!!

Activity All Gifts $1 to $25 $26 to 50 $51 to $76 $77-999 1000-5,000 6,000-10,000 11,000-25,000 50,000 250,000 $1m
Phone thanks in 24 hours                    
Personalized letter from CEO with receipt within 5 days                    
Handwritten letter from client in 10 days                    
Personalized letter from Board Chair with a story in 30 days                    
Thank  on website                    
Thank in publications                    
List in slide show at events          
Thank in newspaper ad      
Donor lunch                      
Donor reception            

Download Word Doc 14 : Examples of how to help donors see the impact of their gift

Activity All Gifts $1 to $25 $26 to 50 $51 to $76 $77-999 1000-5,000 6,000-10,000 11,000-25,000 50,000 250,000 $1m
Feature project in newsletter and make sure donor gets it    
Note from staff in area where funds were used  
Visit to area where money is at work                    
Letter from beneficiary          
Video from beneficiaries              
Private lunch in CEO office                    
List in slide show at events                      
Audit report if it’s a special fund                      

Gift Clubs are also good ways to recognize donors and make them feel involved. Please see the Glossary for one idea of how to set up gift clubs.