Identify ways to set your fundraising goals
Fundraising goals are usually a combination of how much money is needed and which prospective donors are ready to be asked.
It will be important for you to know your own costs of certain things. For instance
Once you have determined how much money you need then you need to determine how many donors and what size gifts are needed.
The science of fundraising says you need between four and seven prospects for every donation you receive. And usually 80% of the money will come from 20% of the donors.
If you want to raise $2,000 it usually doesn’t come from 10 people each giving 200. The chart below illustrates two different ways of raising $2,000.00.
Sample Gift Chart: Goal $2,000.00
After looking at the money you need to raise and the chart showing the number of donors and amounts of donations you need – you can decide if your financial goal is achievable.
Tip: In Year One you may choose to set activity goals based on identifying and cultivating a certain number of prospects that will be asked to make a gift in year two. Try to keep your goals realistic- it’s more fun to be successful and volunteers will be better motivated if they have success instead of falling short of a goal by a small amount.
Once you decide on activity and financial goals you can use a chart similar to the one below to start matching prospects and projects.
Assignment: Return to your Case for Giving and look at what you want to raise money for and how much you need. Then plug your goal into the Flexible Gift Table to see what size gifts and how many you will need.
Download Excel Doc 12 : Flexible Gift Chart
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