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A Definition

Advocacy is making contact to create an impact - your opportunity to get involved in social and political decision-making. By lending your opinions, experience, and expertise to government, the media, and the general public, you become an invaluable civic resource. And as voicing your views is fundamental to our democracy, every Canadian is encouraged to become an instrument for positive influence. This kit aims to provide the tools for you to take on this role as an agent for change.

A Job Description

Job Title: Advocate - Agent for Change

Job Summary: Takes action to educate and influence the government, the media, and the general public.

Scope of Work: Ranges from discussing concerns with colleagues, to writing a letter to a member of parliament, to organizing a national symposium. The Canadian Council of Archives welcomes any level of involvement.

Duties and Responsibilities:

  • Define the issue you wish to advocate
  • Research existing laws, policies, and public opinion
  • Develop an action plan
  • Foster relationships with potential partners
  • Communicate your views to decision-makers
  • Maintain the connection

Knowledge, Skills, and Abilities:

  • Knowledge of the issue
  • Knowledge of the arena
  • Communication skills
  • Interpersonal skills
  • Ability to motivate others


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